Dai-ichi Connect is the official digital ecosystem of Dai-ichi Life Vietnam, including both the mobile app and web platform (kh.dai-ichi-life.com.vn).
It serves as a “digital home” where customers can manage insurance policies, make premium payments, submit e-Claims, and redeem rewards seamlessly.
The platform also integrates health tracking and 24/7 medical consultation, delivering a secure, fast, and user-centric experience.
Platform Overview
SiteMap
The sitemap of Dai-ichi Connect is designed as a multi-ecosystem structure that separates core insurance services, health features, rewards, and customer support. This approach helps users navigate easily based on their goals, while keeping complex functionalities clear and organized. It ensures scalability, reduces UX complexity, and supports a seamless journey across both mobile and web platforms.
Multi-Level Access Strategy
The platform is designed for three user states: Public Users, Potential Customers, and Existing Customers.
This approach enables personalized journeys—ranging from awareness and exploration to full-service policy management—while optimizing conversion and retention.
Dynamic Homepage Experience
The homepage features a dynamic header system that adapts to seasonal events and campaigns (e.g., holidays, International Women’s Day, corporate sports events).
This enhances emotional engagement, keeps the interface fresh, and aligns with brand communication strategies.
The Health & Well-being ecosystem integrates with Aktivolabs to deliver the My Health feature.
Users can track key indicators such as Physical Score, Mind Score, and Nutri Score, supported by interactive tools that provide actionable insights for daily health improvement.
Health & Well-being Ecosystem
Through collaboration with Aktivolabs, the platform enables Activity Tracking with real-time data synchronization from services like Garmin Connect, Strava, Apple Health, and Fitbit.
This creates a connected ecosystem that encourages active lifestyles and continuous engagement.
Activity Tracking Integration
Community Challenges & Gamification
The platform integrates with iRace to power features like “Cung Đường Yêu Thương” and other Health Challenges.
Users can join large-scale virtual events (up to 20,000 participants), track progress, and receive rewards.
Onboarding is enhanced with interactive tutorials and JSON-based animations, ensuring intuitive and engaging user experiences.
Onboarding is enhanced with interactive tutorials and JSON-based animations, ensuring an intuitive and engaging user experience from the first touchpoint. By leveraging lightweight animation formats (e.g., Lottie JSON), the system delivers smooth visual guidance without compromising performance across devices. Step-by-step instructions, contextual hints, and motion feedback help users quickly understand key features such as health tracking, policy management, and activity challenges. This approach reduces the learning curve, increases feature adoption, and creates a more delightful and user-friendly first-time experience.
In partnership with eDoctor, the Health Consultation feature provides seamless access across web and mobile.
Users can ask doctors questions, chat or video call, manage personal and family health records, and access daily health content—delivering a comprehensive telehealth experience.
Digital Healthcare Services
Serving over 5.2 million customers, the platform offers a robust policy management system.
Users can manage contracts, make payments, submit claims online, and track request statuses—streamlining traditionally complex insurance processes.
Policy Management System
The system implements advanced security layers, including eKYC (electronic Know Your Customer) and secure authentication mechanisms to ensure a high level of trust and protection. Through eKYC, users can verify their identity by scanning national ID cards, capturing facial recognition data, and validating official documents in real time. This enables a seamless yet highly secure verification process without the need for manual input or physical interaction.
By integrating eKYC into critical user flows—such as policy updates, premium payments, and claim submissions—the platform replaces traditional OTP-based verification with a more robust and fraud-resistant solution. This not only enhances data privacy and prevents identity fraud, but also streamlines the user experience by reducing friction in high-value transactions. Overall, the approach builds a secure, reliable digital environment where users can confidently manage both financial and personal information.
Security & Digital Identity
A centralized Document Library allows users to store, access, and manage policy-related documents digitally.
This reduces dependency on physical paperwork and improves accessibility and transparency.
Document Management
The platform features a loyalty points system integrated with e-commerce functionalities.
Users can easily redeem points, shop for products, and participate in promotional campaigns—enhancing engagement and long-term retention.
Rewards & E-commerce Integration
In this project, I took on the role of a UI/UX Product Designer while also acting as a UX Strategist, working across the entire product lifecycle. I was responsible not only for designing interfaces but also for defining user flows, structuring the system architecture, and aligning user needs with business goals. Operating similarly to a Product Owner, I collaborated with stakeholders, prioritized features, and ensured consistency across both mobile and web platforms. This end-to-end involvement allowed me to maintain a holistic view of the product, delivering a cohesive, scalable, and user-centered experience.
