Overview – E-commerce Experience Strategy
TATMART is designed as a specialized e-commerce platform for tools and technical equipment. The experience focuses on clarity, fast product discovery, and conversion optimization across both desktop and mobile devices.
Sitemap – Information Architecture
The sitemap defines a structured and scalable architecture, organizing content into clear categories such as products, brands, cart, and user management.
Grid Layout – Visual Structure System
A consistent grid system is applied to ensure alignment, spacing, and visual balance across all pages, especially product listing and detail pages.
UI Design – Core Screens
The homepage highlights promotions, featured products, and quick-access categories.
UX Strategy & Optimization
Strengths
Clear conversion-focused structure
Strong visual hierarchy
Consistent layout across pages
Challenges
Dense information in some sections
Potential cognitive overload for new users
Limited visual emphasis on key decision points
Opportunities
Enhance filtering & search experience
Introduce micro-interactions for feedback
Improve mobile-first optimization